Legal

Privacy Policy

Last updated: [EFFECTIVE DATE]

Draft for legal review

This is a template to be reviewed and completed by qualified legal counsel. Every bracketed field (e.g. [LEGAL ENTITY NAME]) must be filled in, and the content confirmed against your actual data practices and the laws that apply to your business.

1. Who We Are

This Privacy Policy explains how [LEGAL ENTITY NAME] ("Cañon Running," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from [WEBSITE URL] (the "Site").

For the purposes of applicable data protection law, the data controller is [LEGAL ENTITY NAME], [REGISTERED BUSINESS ADDRESS]. If you have questions, contact us at [PRIVACY CONTACT EMAIL].

2. Information We Collect

We collect the following categories of personal information:

  • Information you provide: name, email address, shipping and billing address, phone number, and order details when you create an account, place an order, or contact us.
  • Payment information: processed by our payment provider (Shopify Payments and/or [PAYMENT PROCESSORS]). We do not store full payment card numbers on our own servers.
  • Account credentials: if you create an account, information needed to authenticate you and show your order history.
  • Automatically collected information: device and browser type, IP address, pages viewed, referring URLs, and interactions with the Site, collected through cookies and similar technologies.
  • Communications: the contents of messages you send us and your marketing preferences.

We do not knowingly collect special categories of sensitive personal data. Please do not send us such information.

3. How We Use Your Information

We use personal information to:

  • Process, fulfill, and deliver your orders, and manage returns and exchanges.
  • Create and maintain your account and order history.
  • Communicate with you about orders, customer service, and (with your consent where required) marketing.
  • Detect, prevent, and address fraud, security issues, and abuse.
  • Improve and operate the Site, our products, and our services.
  • Comply with legal obligations and enforce our terms.

Where required by law (e.g., in the EU/UK), our legal bases for processing are: performance of a contract, your consent, our legitimate interests, and compliance with legal obligations.

4. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, and similar technologies to operate the Site, remember your cart and preferences, analyze traffic, and (where applicable) support advertising.

You can control cookies through your browser settings and, where offered, our cookie preferences tool. Some features may not function properly without certain cookies. For more detail, see our [COOKIE POLICY / COOKIE BANNER SETTINGS].

5. How We Share Information

We share personal information with:

  • Shopify Inc., which hosts our store and processes data on our behalf as our platform and processor.
  • Payment processors (e.g., Shopify Payments, [PAYMENT PROCESSORS]) to process transactions.
  • Shipping and fulfillment partners (e.g., [CARRIERS/3PL]) to deliver your orders.
  • Analytics and marketing providers (e.g., [ANALYTICS/EMAIL/ADS PROVIDERS]) that help us understand and reach our customers.
  • Professional advisors, and authorities when required by law or to protect our rights.
  • A successor entity in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information for money. Some sharing for targeted advertising may be considered a "sale" or "sharing" under certain U.S. state laws — see Section 8 for your choices.

6. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, including to meet legal, accounting, tax, or reporting requirements. Order records are typically retained for [RETENTION PERIOD]. When no longer needed, we delete or anonymize it.

7. Data Security

We use administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent.

EEA/UK (GDPR): you may exercise the rights above and lodge a complaint with your local supervisory authority.

California (CCPA/CPRA) and other U.S. state laws: you may have the right to know, delete, and correct your information, and to opt out of "sale"/"sharing" and targeted advertising. We do not discriminate against you for exercising these rights.

To exercise any right, contact us at [PRIVACY CONTACT EMAIL]. We will verify your request as required by law. You may use an authorized agent where permitted.

9. Marketing Communications

If you opt in, we may send you marketing emails or texts. You can unsubscribe at any time using the link in each email, replying STOP to texts, or contacting us. Transactional messages about your orders are not marketing and may still be sent.

10. International Data Transfers

We are based in [COUNTRY], and your information may be processed in the United States and other countries that may have different data protection laws. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for cross-border transfers.

11. Children’s Privacy

The Site is not directed to children under [AGE], and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date and, where required, provide additional notice.

13. Contact Us

Questions or requests about this policy or your personal information: [LEGAL ENTITY NAME], [BUSINESS ADDRESS], [PRIVACY CONTACT EMAIL], [PHONE].

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